Yes, Chico’s has signed her to be the face of their 2011 Holiday collection. This is not only the first time Chico’s has enlisted a celebrity endorser, but also the first ever fashion campaign for Keaton. As she’s long been known for her distinctive style, this might be a very smart move on the part of Chico’s which has often been associated (fairly or unfairly) with an overly embellished, Aunt-Gertie-Goes-To-Vegas aesthetic. (And fessing up: I have some Chico’s basic pieces in my wardrobe that have been reliable standbys for *years*.)
I’ve always been a fan of DK’s polished boy-meets-girl style, and hope that this might be a new direction for Chico’s, emphasizing a simpler, cleaner aesthetic.
Chico’s has a promising section of Diane Keaton looks, here.
(BTW, I’d kill for her hair.)
This work is licensed under a Creative Commons Attribution-NonCommercial 3.0 United States License.