It seems to me my fate (or perhaps the intentional vagaries of fashion) that as soon as I find the perfect lip color or brand of clothing or shoes, it’s discontinued. The latest to fall by the wayside is Forth & Towne. This store (owned by the Gap conglomerate) just recently opened in my area, and for me it was like striking the wardrobe Motherlode. They market to the 40+ niche who wants fashion-current clothes at affordable prices. They offer wonderful service and a pleasant shopping environment, and styles I could really get into. For those of you who haven’t discovered this yet, there isn’t much out there geared to 40+ women that isn’t either dowdyfrumpy or more appropriate for cruises and the golf course than for career wear or going out for a nice dinner at a trendy bistro with one’s husband. I’m glad now I stocked up when I did on the cute 3/4 sleeve cropped jackets and tops, because I learned this week they’re closing their doors in June. (Full story here at Save The Towne blogspot.) Some of the jackets I bought at F&T recently look like current styles by Chloé and other designers you see in the magazines, but affordable and wearable. While I’ve found a few things here and there at stores like Ann Taylor and Banana Republic that work for me, they tend to be fewer and farther between, with the majority of clothing seemingly designed to appeal more to the 20’s and early 30’s age group. Spaghetti strap tops and low-rider jeans for the office don’t quite work for me. So I’ll definitely be checking out the merchandise frequently between now and June when they close their doors, and hope that some other astute clothing companies note their success and look to fill that niche.
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