Compare and contrast…

Pursuant to yesterdays discussion about Hermès’ recent markting campaign.  “That’s all.”

Edited to add:  this is just meant as a fun comparison to yesterday’s post featuring youthful Hermès scarf stylings.  Very classic, very stylized look Meryl Streep is sporting here as character Amanda Priestly from the movie “The Devil Wears Prada.”  The Devil also wore Hermès.

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  1. I estimate (if that is a croc Birkin) that ensemble is at least 50K on the hoof. I don’t aspire to look so ultrs-rich, there is something indiscreet and stiff about it, no subtlety. But that’s a film costume. I’ve seen people in real life who rough it up a bit and look fabulous.

  2. When we visited Beijing, there were incredible high end shops in our hotel—Hermes was one of them. I was amazed to see Chinese shoppers loading up on luxury goods. It was eye opening.

  3. This was just meant to be a little bit of light-hearted humor. Maybe it’s too referential to the movie, but the character (who wears a bit of Hermes) in “Devil Wears Prada” was brilliantly played by Streep.

  4. Perhaps everyone finds her white hair incredibly aging? I don’t find her clothing particularly aging. And the Hermes scarf is lovely. Are you all saying that wearing this ensemble with the scarf is “old lady”?

    It is better to wear a scarf ironically, as has been mentioned?

  5. Your post yesterday got me thinking. Who is Hermes marketing campaign really focused on? My instincts said China and sure enough, I found this article at Mode Shanghai at Their economy is booming (thanks partly to recent US policies, but I won’t get political here) and they are ready to spend. The article explains that China’s recent college graduates and young entrepreneurs place a high value on status symbols as evidence of success. Hermes obviously fills a that need.

  6. I agree with you Ms Pseu…to me those pics and films on the so-called edgy “j’aimemoncarre” site seem far more self-conscious and pretentious than watching Meryl working that ensemble in character. Hermes usually knows how to present itself as a brand, but they certainly stumbled here. The vitality and spontaneity of youth is sorely lacking and in its place are these dour, posed little ingenues–instead of throwing a scarf on to highlight their freshness, they’re all carefully knotting their scarves into macrame hairbands and wristlets, or twisting multiple scarves to function as anything other than a scarf, (as though they bought them in bulk) and staring into the lens with a studied lack of affect. The whole exercise seems so anal to me—there are better pictures on Facebook. What a waste of pretty–with both scarves and girls. I mean, I’m sure I’ve seen young women laugh from time to time! It’s also very patronizing to young women of taste to imply that they’re only at ease when treating expensive clothing like dishrags.Pardon the rant.

  7. Remember the move “The Queen” with Helen Mirren as Queen Elizabeth. Eventually the stress of Diane’s death gets to her while she’s out on the Moors and she sniffles a bit, mopping at her nose with her Hermes scarf.

    I’m sure she took it on back to the castle and somebody hand washed it or sent it to the cleaner and it went on to be with her just like it had for the past 60 years. QE’s probably not the best model as she doesn’t buy a new one often enough.

    I think the concept is that these things are such a part of your life that you live with them, sniffles or headrags – it’s the old oh that old thing…

  8. Rose AG, you are right, and I think that sort of use of an Hermes scarf is part of the Grace Kelley doing the scarf-as- sling thing, which I do think is charming, so I retract (partly) my previous rant. It just seems that so much of the faux-bohemian look is so intensely calculated for effect that it lacks credibility.