If you’re not familiar with Madewell, I’ve heard the brand described as “J.Crew’s cooler sister.” (It’s owned by J.Crew.) The styles have a bit of the J.Crew preppy vibe, but without the precious or twee (mostly). This brand reads to me as a little more laid-back, rough-around-the-edges, slightly bohemian and definitely tomboy-friendly. The prices are mostly a little below Crew’s, though they do have some “collaboration” items with other brands that run a bit higher. I’ve had two pieces from Madewell in the last couple of years; both seemed to be of good quality for the price.
I popped into the local Madewell store over the weekend to check out the new stuff, and saw a lot of fun, easy-to-style pieces, many that you can wear now and into Spring and summer. I especially like their take on color…a little “washed” or earthy, and not quite as primary or neon-in-your-face as J.Crew.
Here are some of my favorites from the current collection (use arrow keys to scroll through):
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