Many of you may know Lesley Jane Seymour from her tenure as the editor of More magazine (2008-2016). Prior to that she served Editor-In-Chief for Marie-Claire, Redbook, YM, was the Beauty Director of Glamour and a copywriter and senior editor at Vogue. Her resume is impressive, to say the least!
When More magazine folded in 2016, Lesley spent some time figuring out how to best serve and connect with women in mid-life and beyond, who had been the core of More’s readers.
Last year, she founded CoveyClub, an online networking, learning and support resource for women. I had the opportunity to speak with Lesley, and ask about CoveyClub, and about her inspiration and goals for this online community. It was such a pleasure to speak with her! She is very warm and personable, and very passionate about this project.
“Women our age are so often isolated,” she told me. “You’ve heard the expression ‘Sandwich Generation’? We’re often caught between caring for older kids, and possibly our parents or other older relatives. And often while working full or part-time. But at the same time, we’re looking at what’s next with our own lives. We have no time to find and meet new people or create new communities. When we’re contemplating reinvention, where do we go for advice and support or business contacts? Or for help coming back after a divorce, death, or other loss?” Her hope is that CoveyClub can be that place.
Learning, Sharing, Networking
Just as with a print magazine, there’s a new digital issue each month, with articles on just about any topic you can imagine, from business to beauty to activism to health and sex.
More than just an online magazine, CoveyClub also offers weekly “Coffee & Conversation,” a live video salon every Thursday evening. Experts weigh in on a variety of topics, and then members have the opportunity to join the conversation.
There are live events, such as the recent makeup workshop, “Reinvent Your Look” held in partnership with Giorgio Armani cosmetics in NYC. And coming up soon, a Spa Retreat in Arizona, and a MeetUp in Minneapolis.
There’s Lesley’s List, a private networking roster where women can share their skills and expertise with those seeking help.
Lesley’s goal is that the connections made online will carry over into the real world, such as women creating CoveyClub gatherings in their homes, or organizing other outings and meet-ups.
CoveyClub now has 3300 members, and is growing every month. I think Lesley’s onto something great here!
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